Monday 18 April 2016

What is Semantic SEO?

Semantic SEO: DigiUp

Semantic seo---seo with meaning. Means search results are displayed not only related to searched phrases but 
  • the intent behind the search  phrase
  • the context behind it
  • why that searched phrase is written? 

Search Engine Result Pages (SERPs) depends on the location, users signed in, searched history they had before, device looking at. 

Tuesday 8 March 2016

What is Data Scraping?

Data scraping often involves ignoring binary data (usually images or multimedia data), display formatting, redundant labels, superfluous commentary, and other information which is either irrelevant or hinders automated processing.

Thursday 11 February 2016

Udemy, Leading Market Place

Udemy world's online leading marketplace truely does what it says "Our mission is to help anyone learn anything". I myself covered few courses from it and find very informative. Thanks to Udemy for sharing such knowledge. I would like to share these links with you all too


David Bain , Host, Digital Marketing Radio & Head of Growth, AnalyticsSEO

Troy james, Infinite Income Academy, 22 years experienced Marketing and Digital 
Purchase Sales

Monday 12 October 2015

What does Webpage Redirect means?

301 Redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it preserves your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently". Through this 90-99% of link juice is passed to redirected page. Get to know the fundamental behined  301 redirect through Matt Cutts from Google.

302 Redirects are temporary redirects. In this no link juice is passed to redirected page.
301 & 302 redirect

GOOGLE KEYWORD TOOL REPLACED BY KEYWORD PLANNER

Google has officially killed off their Keyword Tool and replaced it with their new Keyword Planner. However, the Internet marketing world has not quite embraced the change. Common complaints include: access is only available through AdWords, lack of match type data, zero device targeting info and no comparison between global vs. local searches. Nonetheless, there are some positives like: keyword search volume data on a city level and ability to upload keywords (up to 10,000) from your own list.

Thursday 8 October 2015

Keyword Match Types

keyword match types help to control which searches trigger your ad. Each match type, which is specified by a special symbol, will trigger your ad to show for a customer's search in different ways.
The chart below serves as an introduction to the different match types, ordered from broad to narrow.
Match typeSpecial symbolExample keywordAds may show on searches thatExample searches
Broad matchnonewomen's hatsinclude misspellings, synonyms, related searches, and other relevant variationsbuy ladies hats
Broad match modifier+keyword+women's+hatscontain the modified term (or close variations, but not synonyms), in any orderhats for women
Phrase match"keyword""women's hats"are a phrase, and close variations of that phrasebuy women's hats
Exact match[keyword][women's hats]are an exact term and close variations of that exact termwomen's hats
Negative match-keyword-womenare searches without the termbaseball hats

Wednesday 30 September 2015

Web 2.0 Submission

Earlier to Web 2.0 user has a limited access and was allowed only the passive viewing of the content. But with invent of the web 2.0 user can generate content and can interact in the social media. It basically includes World Wide Web sites like Social networking sites, blogs, video sharing  sites, folksonomies, wikis etc.  This term was popularized by Tim O’Reilly and Dale Dougherty.

According to Wikipedia, Terry Flew, in his 3rd edition of News Media characterise the difference between Web 1.0 and Web 2.0 as

"move from personal websites to blogs and blog site aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from content management systems to links based on tagging (folksonomy)"
Web2.0 Submission

In SEO, submission to web 2.0 refers to creating backlinks in all high page rank sites like

In this you have to submit original articles (approx.300 words) and create trusted context backlinks using anchor tag. As Google gives high value to such links, popularity of web 2.0 submission is increasing.

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